Beware of the Low Price Leader

I heard a television commercial in our area from a competitor #2-"We are not the ____ dollar blue light special"
I thought it was pretty clever to go in the opposite direction from the king of local television advertising/Blue light Pricing(competitor #1)-by a company that the last time I heard from someone who used them said"They were not worth the blue light special"  Now in being fair to the company 2 I have not run across much of their work other than that comment listed above but for competitor #1 I have seen lots of work by them-$1600 dollar thermocouple replacement, $458 dollar capacitor replacement, $3500 dollar condensing unit replacement quote when all that was wrong was a broken electrical connection-and on and on. 
There are a lot of companies out there that believe that PRICE is the only way to sell.  I differ from that in I believe that integrity, Fair Value, and Exceptional service are more desirable. 
Beware of these low price leaders-Spring clean and check of your a/c for 29.99(YOU CAN NOT GET A TRUCK TO THE SITE AND DO THE WORK FOR THAT MONEY EVEN IF THE TECHNICIAN LIVES NEXT DOOR) or the 39.99 fall start up inspection-again as above. 
Realistically-79 to 89 dollars is what the reputable firms are asking for these above services.  A company needs to make at least a 10% net profit to stay in business.  That means that each of these calls is 8-9 dollars profit if there is nothing that needs done on your equipment, not alot of money to keep your doors open.  However, firms that are charging in this range see every action an employee performs as a need to make money-not sucker them in with a really low offer then BANG!-You have a problem and it will be the cost of your entire months pay to fix it. 
Remember what Grandpa used to say"IF it seems to good to be true there has to be a catch somewhere!" and this catch involves your wallet. 
This type of approach to service lends itself to a company that may commission/incentivize their employees which can cause them to mislead/lie to the homeowner/business owner.  Generally leading to work being performed that is unnecessary and Expensive.
Make sure to ask questions of the company coming to your home.  Look in my two previous blogs for information on questioning.