Well just watched another commercial from one of our local large hvac contractors. They spewed about the 19.95 clean and check not being the way to go. That the companies get in and either do not do the job right or find a very expensive repair/your unit needs replaced! This was good so far-then they concluded the commercial with "We will match any competitors price!"?? What? You just lost on this one guys. Now you have made yourself a commodity/A BLUE LIGHT SPECIAL. You are no better than anyone else-It is about the dollar. Not that you can improve the operation of the system. Fix some duct leaks-maybe move more air to a room that is always the warmest in the summer and the coldest in the winter.
You have done nothing to deserve this business-even more so you have done nothing for the customer to improve their indoor environment. You have missed the opportunity to distinguish yourself from the low price leader.
One of the things you want to do is be different, be a better value-resolve problems beyond just installing new(industry buzz word) Green=Environmentally friendly=Energy Saving equipment. What is the use of putting a new engine in a car if the frame is rotted out? That is what you are doing-A Dis Service to the customer/Your Customer! Better yet maybe a Brain Transplant on someone who has been dead for a week.
People, If you hear those words-"We will match their price!" Run far and fast. You will not be getting what you deserve and many times what you need.
Be careful when selecting a service company to perform any work for you. There are a lot of good ones out there but an equal number of bad ones.
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